SHOSHIN SESSIONS

MIXTAPES and music selected by SHOSHIN

THE OFFICAL MEANING OF SHOSHIN (初心) IS A WORD FROM ZEN BUDDHISM MEANING "BEGINNER'S MIND." IT REFERS TO HAVING AN ATTITUDE OF OPENNESS, EAGERNESS, AND LACK OF PRECONCEPTIONS WHEN STUDYING A SUBJECT, EVEN WHEN STUDYING AT AN ADVANCED LEVEL, JUST AS A BEGINNER WOULD.

SHOSHIN COMMUNICATION IS A REFLECTION TO TRUST YOUR CURIOSITY & INTUITION - RATHER THAN JUST ANALYSIS AND PRECONCEPTIONS  

THIS STATE OF MIND CAN BE INTERPRETED IN MANY WAYS THROUGH WORK, VALUES, RELATIONSHIPS, DESIGN & COMMUNICATION. IT'S A POWERFUL STATE OF MIND BECAUSE YOU TAKE CRITICISM OFFENSIVELY OR CONSTRUCTIVELY, CHALLENGE YOUR VIEWS & OPINIONS, PUSH YOUR ABILITIES, TAKING ON THE VIEW & OPINIONS BY OTHERS & DON'T LET YOUR EGO CLOUD YOUR JUDGMENT IN YOUR WORK.    

SUBTERRANEAN VISION IS THE UMBRELLA COMPANY THAT ENCOMPASSES ALL CULTURAL DIVISIONS OF SHOSHIN COMMUNICATION THROUGH THE FIVE SENSES. TOUCH, SMELL, TASTE, SIGHT & HEAR.

WHEN SHOSHIN PRODUCES A PRODUCT OR WORKS WITH A COMPANY IT WANTS TO BRING SOMETHING TO THE TABLE THAT NOT ONLY ARCHIVES ITS OBJECTIVE BUT ANWERS THE IMPORTANT QUESTION 'WHAT IS THE POINT DIFFERENCE'? I DON'T BELIVE THERE IS SUCH A THING AS A SATURATED MARKET. ONLY TOO MANY COMPANIES PLAYING IT SAFE OR BEING INFLUENCED BY THEIR COMPETITORS & NOT LOOKING FOR INSPIRATION AND IDEAS OUTSIDE THE BOX. WITH THIS COMES A RISK BECAUSE YOU'RE GOING INTO UNCHARTED WATERS SO YOU MUST SHOW THE BENFITS TO VENTURE INTO UNCHARTED WATERS.  

CURIOSITY + INTUITION  =  SHOSHIN COMMUNICATION